According to the Advertising Association (a non-profit making organisation that represents a very diverse advertising Industry in the UK) over £19 billion was spent on advertising in the UK in 2006. That is £1.58 billion every single month or, if you prefer, £365,000,000 every week. These figures are researched and provided by The World Advertising Research Centre and are very real indeed!
Yes, that is three hundred and sixty five million pounds, every week !
Everyone in advertising, or marketing in any form, knows at least 50% of this money is wasted. It's one of the oldest sayings in the book, but just think. Companies in a cash-strapped UK ecomomy, are throwing approximately three hundred and sixty five million pounds down the drain, every single trading week of the year. The country is facing a huge financial crisis and yet the very businesses that create the wealth in the UK are throwing money away. Why ?
Because the advertising money is being spent in the wrong places. If advertising works for you, it is an investment, if it does not......It is BADVERTISING !
Badvertising is a word coined by DIY Doctor Ltd in January 2009. We are committed to identifying badvertising where it exists and providing help for those looking for a return on their advertising investment (ROI) rather than those who do not mind using ten pound notes to line the hamster cage.
For us to help you, you have to be willing to help yourself. It's pointlless and expensive advertising anywhere and not measuring the response from that advertising. If you do not know where your customers are coming from then you cannot possibly differentiate between good advertising and badvertising. When your telephone rings and you have announced who you are, you need to ask, " Where did you find us".
If no-one says, "In the local paper"..................................Why stay in the local paper?
If your customers come via a website, you need a statistics program which will tell you where they came from.
Marketing your business is vital. Marketing is not just for the multi-nationals. Marketing works on every single level of business from the self employed window cleaner to the Microsoft organisation. An important thing to remember is that every person, who has anything to do with your business, is "in marketing". Whether they want to be or not!
If your telephone rings and it is answered by a family member who clearly doesn't care about their telephone manner, it reflects badly on the business. That is every bit as much about marketing as a million dollar campaign watching Tiger Woods shave.
At DIY Doctor we guarantee our advertising. No other agency in the country does that. We work with you to make sure your advertising works.
When you advertise with us you are asked to contact us every month with the figures for users who have clicked into your site, or called your telephone number as a result of advertising with us. We can then measure your response against our own page views to see how well your advertising is working. If it isn't working as well as we would like, we do something about it. No-one else does that.
Badvertising can cripple your business. Businesses need to advertise. Don't listen to anyone who says they don't! Turn on your television and within 1 hour you will see an advert for B&Q or L'Oreal. These are companies with more money than you or I will see in 10 lifetimes but they still advertise. Why? because tomorrow is just as uncertain for them as it is for the self employed window cleaner. Competition is born every minute of every day. If the public recognise you, at whatever level of business, you stand half a chance. If they do not, they will just go for the first person they find who is advertising.
Here is a frightening fact. 90% of start-up businesses have to cease trading within 3 years.
There is no obligation to buy anything when you view the DIY Doctor pages. Nothing is forced on you and no-one will ring you unless you ask them to. We give away advice all day, every day and as a result our usership is almost 5 million people every year. When we put an advertiser in front of that many people, its very rare they do not make a great deal of profit over their advertising investment. Don't let the Badvertisers put you out of business.
If you are looking for help in marketing your business, or would like to find out more click here.
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